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This article features our heavy commercial wear rated 100% wool carpet in the finest pre-dyed yarn made from extra-durable fibres. Choose from four premium constructions with various textural effects. All colours and patterns possible.

Your premium option

100% wool carpet combines luxurious comfort and superior aesthetics into an experience crafted to pamper all senses. Featuring extreme colour saturation, pre-dyed wool excels in adding depth and contrast to your premium floor design. So, if you seek the exquisite look and feel that only emanate from an entirely natural yarn, we offer the finest selection of 100% pure new wool, crafted from extra-long and thus extra-durable wool fibres originating from the UK.

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All colours possible

Whether your interior is tailored to create an energetic space buzzing from vibrant colours, a soft setting toned down by natural hues or a classic combination of shades rich in traditions, colours are essential for creating the luxurious ambience only experienced in high-end hotels or cruise ships. With The wool concept, your colour choice is completely free and unlimited, so in reality you can choose from thousands of shades. Whether inspired from a piece of vintage fabric, a Pantone chart or yet undecided, we can meet your colour requests.

All patterns possible

From opulently majestic to soft organic or strictly minimalist expressions, we create entirely customised patterns suiting all requirements of your project. Each custom request is unique and so is our approach to fulfilling it. While meeting your design brief, our creative team is your guarantee that our high standards of craftmanship, comfort and quality are always met.

pom_the wool concept_the four seasons hotel ritz
The Four Seasons Hotel Ritz in Lisbon, Portugal, offers a singular dining experience at restaurant CURA, where the Michelin-starred chef and head culinary curator meticulously selects all ingredients. A just as carefully designed custom Colortec carpet completes the ambience. Photo credits: Ricardo Junqueira.

The wool constructions

The plush, almost bouncing, wool carpet surface adds a multi-sensuous dimension to your interior and the comfortable underlay even impacts the room temperature to be perceived higher than it is. In addition, the soft, thick structure brings improved acoustics when effectively capturing and holding onto noise. Our heavy commercial wear rated 100% pure new wool carpet is crafted from extra-long and therefore extra-durable fibres to ensure a prolonged luxurious look. Your colour and pattern choice can be tailored to promote any ambience desired, perfect for creating a superior feel.

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Feel free to choose from four premium wool constructions and benefit from their individual capabilities when it comes to patterns and textural effects.

1: Colortec

Colortec combines high-level aesthetics with plush comfort to deliver timeless elegance. The Colortec concept brings complete design freedom and offers different qualities that allow them to be used across high traffic to more luxurious settings.

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2: Colortec Stucco

Colortec Stucco oozes exclusivity and style with the surface appearing elegantly disrupted across a large-patterned, multi-dimensional flooring canvas, which makes unicoloured designs stand out too. The construction features a hint of crafted randomness, as if it’s been made and carved by hand, but instead it’s the result of our state-of-the-art technological capability.

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3: Colortec Accent

Colortec Accent is the embodiment of delicate construction methods that create a textural effect. The addition of a higher twisted yarn creates a sense of elegant disruption, where shadow introduces movement and allows interplay across the beautifully enriched surface of the carpet – even in unicoloured designs.

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4: Graphic

Graphic helps create a visual rhythm that promotes harmony within the surroundings, perfect for making that all important sensorial design statement. The quality performance is matched aesthetically with delicate and clearly defined petite patterns in different qualities. Ideal for pattern repeats not exceeding 10x10 cm.

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Three extra benefits to ease your decision

  • Visualisation: Throughout the process, we make sure to visualise your carpet through samples and large-scale paper prints which ease your decision-making. A small prototype in real materials allows you to feel the exquisite yarn, evaluate the pattern details and sense the chosen colour combinations. In addition, a large paper print is supplied to visualise the pattern scale while also giving a realistic impression of the look in full. The 2D design presentation combines your floor plan and design idea to validate pattern proportions and positions while the 3D ditto visualises your carpet in an interior setting.

  • Adapted width: A unique feature, we’re able to adjust the production width, thereby reducing waste and environmental impact while minimising cost and installation time. We offer two standard widths of 400 and 500 cm, but any widths from 300 cm are possible to match the actual room size as closely as possible.

  • Pre-cut to size: Make the most of our pre-cut service where we cut your carpet to size before shipment. An ideal option for rooms and corridors in hotels and cruise ships that’ll reduce your installation time significantly. Also, skirtings can be done before shipment and rolled separately to make handling on site much easier.
pom_the wool concept_the palacio ludovice wine hotel
The Palácio Ludovice Wine Hotel in Lisbon, Portugal, offers the ultimate luxury boutique hotel experience including premium quality carpet made from our exquisite pre-dyed wool. Among others, the Colortec custom rugs feature an elegant design inspired by the vineyards and slopes of the Douro, the place of origin of the port wine. Photo credits: Ricardo Junqueira.

Your more sustainable choice

We want to create the world’s most sustainable carpets. It’s an ongoing process where we continuously set up new goals and initiatives within five focus areas. Read more about our ambitious 2030 goals.

Separating wool and nylon fibres in mixed qualities after use is one of the main environmental challenges today. However, by introducing our 100% wool carpet, we’ve taken another step towards a circular system. As this carpet is crafted from a completely natural and renewable resource, it’s a more sustainable option than mixed wool/nylon qualities when taking the entire carpet’s life cycle into account. We aim at becoming able to separate the carpet backing and turn it into completely new products, which will make pure wool carpet an even more sustainable choice.

In addition, wool comes with embedded benefits such as the natural lanoline that ensures a beautiful and easy-maintainable carpet for years to come. The comfortable wool underlay also brings higher insulation effects than comparable fibre types, which results in energy and cost savings. And it even impacts the room temperature to be perceived higher than it is, thereby adding further comfort to the luxurious experience.

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Top 1% sustainability performance

Our sustainability excellence has been recognised by EcoVadis with the highest score in its class. EcoVadis is the world’s leading sustainability rating agency, and they rank the CSR performance of 100,000 companies in 160 countries. The Platinum ranking puts us in the top 1%.

pom_the wool concept_the four seasons hotel at ten trinity
The Four Seasons Hotel at Ten Trinity Square in London, UK, exploits the unique ability of large-scale Colortec carpet to create a warm and welcoming feeling, which even spreads to the staircase.

Reach out to us - we're here to help!

Want to explore The wool concept further? Order your free brochure or 100% wool samples right away – it’s free of charge!

If you need professional advice and inspiration, we’re happy to offer our support at any time. So, reach out to your local consultant who’s only a click or call away.

Recap: All your 100% wool advantages

With The wool concept, you get all this:

  • Premium 100% wool (or 80/20 wool/nylon) constructions in four different weights to match any wear and budget requirements
  • Pre-dyed yarn with extreme colour saturation
  • Custom design with assistance from our skilled designers free of charge
  • All colours imaginable at no extra cost
  • Four or five meters plus special narrower widths to optimise usage and minimise waste whilst creating savings in your total budget
  • Two backing options
  • Optional integrated underlay
  • Room and corridor carpets pre-cut to size before shipping for a quick installation and short lead time on your hotel or cruise ship
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Written by Mette Frydensbjerg Jacobsen: Mette is Ege Carpets' fashion savvy communications expert. Her keen eye for the sweet spot between beautiful carpets and great stories makes her our favourite pick for inspiring you with Project of the Month.

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