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Inspired by the rough and untouched landscape of the Danish West Coast, ReForm A New Wave reflects natural textures, organic shapes and captivating scenery. The collection strives towards tactility on a functional and sensual level that encourages you to feel the patterns of the sand, the strict lines of the grass dunes and the rhythm of the waves washing in.


Delicate largescale patterns in multiple yarn layers

The up-and-coming designers Laura Bilde and Linnea Ek Blæhr have found inspiration in their childhood memories of the coastline when creating a collection of textured carpets. With A New Wave, the landscape is brought to the floor with three sensuous designs; Sand, Grass and Ocean - all of them created by sculptural multi level patterns in the soft carpet construction.

Sand: Wavy shapes from when the wind blows over the impressive dune landscape. Avilable in broadloom and as rugs
Grass: Lines of fascinating movement combined with different heights and tonal shades. Available in broadloom, 48x48 cm and 96x96 cm tiles as well as rugs
Ocean: Harmonious and soothing curves from the repetitive rhythm of the waves. Available in broadloom and as rugs

Sustainable design based on fishing nets and water bottles

A New Wave is part of our sustainable ReForm product range. With the ambition to trade bad for good, abandoned fishing nets are collected and cleaned to be reborn as the hardwearing yarn that makes up the three-dimensional carpets. Thus, the collection actively protects sea life by finding meaningful purposes for drifting nets that account for one tenth of the waste in the ocean.

Here are the must-know criteria for carpet sustainability.

Moreover, used PET bottles are recycled into the patented Ecotrust backing that comes as a standard feature with all carpet tiles from Ege Carpets. An innovative production technique turns the bottles into a soft yet strong felt material with great acoustic performance. Learn more about sustainable carpets.

Crafted to suit any interior project

Sand, Grass and Ocean come in seven dry and dusty tones inspired by the coastal colour scheme. Thus, you find the most beautiful beige, blue, brown, green, grey and rust hues in the colour palette. All designs are available as broadloom and rugs and in addition, Grass is also suited to 48x48 cm and 96x96 cm carpet tiles making the collection the perfect choice for any sustainable interior setting.

Grass carpet tiles in quarterturn installment

A New Wave is designed by Laura Bilde and Linnea Ek Blæhr and comprises the first carpet collection by the talented designers that both hold a furniture and interior design education from Via University in Denmark.


With a strong grasp on concept, materiality and form, they work across product and interior design. Driven by tactility, curiosity and design that can be experienced on both a physical and emotional level, Laura and Linnea also collaborate with companies such as Please Wait To Be Seated, Norm Architects, Woud and Handwärk.

Want your own brochure and samples? Don't wait too long!

Order your own brochure and samples right away to immerse in this sensual collection. You will feel overwhelmed by a tactility so very present in the patterns and a visual expression with a high degree of newness. Your local consultant is ready to answer any of your questions or to enrich your mind with creative ideas for you to pick and choose. We can't wait to hear from you!

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Written by Mette Frydensbjerg Jacobsen: Mette is Ege Carpets' fashion savvy communications expert. Her keen eye for the sweet spot between beautiful carpets and great stories makes her our favourite pick for inspiring you with Project of the Month.

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