Launching the first physical Beauty by Boozt store in Denmark, fashion and lifestyle company Boozt AB managed to add an evocative universe to the popular Boozt.com online concept.
Powerful toned down details
A quiet coloured carpet connects as diverse details as brass, glass, velour, pastels and deep shades perfectly when chosen with care. Softening hard surfaces, toning down shiny materials and complementing strong hues beautifully a plain textile flooring brings an extra dimension to the interior design.
Jensen Retail Group has developed Boozt AB’s very first offline customer experience on the point of departure that the visitor is not a customer but a very welcome guest that will be pampered.
The décor inspires the guest to explore the shop from start to finish: A giant handmade brass chandelier floating over the shop’s perfumery lures the gaze into the depths of the room surprising with a completely other mood than at the shop entrance. The interior design incorporates visual surprises such as small luxurious sofas inviting the guests to feel at home and aesthetic ‘pauses’ in the décor intended to extend the shop visit just a little bit longer.
Creative Director of Jensen Retail Group, Thomas Jensen, explains: “We aimed for that undefined feeling of entering an exquisite hotel and we have designed a space that can’t be overcome at once. The guest must immerse in small exclusive compartments and by creating various experience zones and spaces with time to evaluate and sense the products better we have created an exclusive walk-in closet feeling.”
For the Beauty by Boozt store, Jensen Retail Group specified the Highline 80/20 1400 quality – an exquisite and soft wool/polyamide blend offering superior acoustics, comfort and durability.
"We have staged the products in a room that matches their own greatness.” - Thomas Jensen, Creative Director at Jensen Retail Group
Written by Mette Frydensbjerg Jacobsen: Mette is ege carpets' fashion savvy communications expert. Her keen eye for the sweet spot between beautiful carpets and great stories makes her our favourite pick for inspiring you with Project of the Month.