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Astonishing Design and View from Craft London Bar, Greenwich

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Located on London’s Greenwich Peninsula, Craft London is a popular cocktail bar sited on the top floor of one of two glass pavilions by Marks Barfield Architects. For the interiors, Design Research Studio, under the creative direction of famed designer Tom Dixon, employed an eclectic mix of materials, patterns and colours. The colour palette is subdued, with furnishings in deep reds, purples and yellows against a black cork floor.  

The focus is on the great pewter bar, which wraps around the curved space, and on the amazing ceiling – a carpet in soft pinks and blues inspired by the sunset colours on view through the glass walls of an early evening. As the team at Design Research Studio explains: “We wanted to add as many soft textures as possible and, as the space is glazed all around and has minimal wall space, we decided to make the most of the ceiling. Placing carpets on the ceiling allowed us to make a feature out of an often over-looked place, as well as dramatically improve the acoustics of the space. “With the carpet design, the creative team wanted to achieve something very abstract and soft that reflects the amazing sunset visible from the space, with the cloud shapes and colours being the main inspiration. We had a great result working with ege on the Greenwich project. We thought we would need to create a custom pattern but were happily surprised when we discovered the ‘Fields of Flow’ collection.”

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“Placing carpets on the ceiling allowed us to make a feature  out of an often over-looked place, as well as dramatically improve the acoustics of the space.”

Designed by ege designer Signe Fink Nørgaard, the ‘Fields of Flow’ collection reflects the tension between traditional Asian culture and Scandinavian design, a strong fusion based on respect for feng shui symbols reinterpreted through the eyes of a young Danish designer. Nørgaard explains: “Through abstractions and creative thinking the elements have been clarified, twisted, simplified, enlarged and beautified over and over again into a contemporary interpretation of old values.”

The watercolour-like design chosen for the ceiling is the result of an ancient Chinese technique used in a modern and powerful way that adds a translucent and artistic feeling to the design. The Craft London project is a perfect example of how a standard carpet design can be recoloured and transformed into a result that exceeds the expectations of the customer. And of – quite literally – turning traditional design methods upside-down.

Key takeaways from this amazing design:

  • Don’t just think of carpet purely as a flooring material. It can be used on walls, and even ceilings as seen here, to create incredible visual effects as well as improving acoustics.
  • You don’t always need a fully customized carpet to stand out or fulfill your
  • Design vision. Standard carpet designs can be recoloured in any tones of your choice to create a unique carpet for your project.
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Mette Frydensbjerg Jacobsen

Written by Mette Frydensbjerg Jacobsen: Mette is ege carpets' fashion savvy communications expert. Her keen eye for the sweet spot between beautiful carpets and great stories makes her our favourite pick for inspiring you with Project of the Month.